Caliber US Privacy Statement
Caliber respects your privacy. This Privacy Statement describes how Caliber collects, uses, shares and protects information from and about our customers, visitors and job applicants, along with choices you can make about such information. It also contains other important privacy disclosures, such as how we may update the Statement and how you can contact us.
This Privacy Statement applies to your interaction with Caliber in our United States locations, as well as with our websites and mobile applications that point to this Privacy Statement. It covers the privacy practice of Caliber IP Holder, llc and its US operating subsidiaries and affiliates (“Caliber”), except as outlined below. It applies to personal information about our customers, visitors and job applicants. Personal information is information that identifies you or reasonably can be linked to information that identifies you.
Your interaction with Caliber may include:
Use of our websites that point to this Statement
Use of our mobile applications
Phone, email and other electronic or written communications
Patient transports or other in-person events
Social media interactions
Surveys, contests and sweepstakes
Use of our in-vehicle Wi-Fi
In some cases we may provide additional details about privacy practices specific to a particular operation or location. For example, some of our websites may provide additional privacy details unique to that website, or some stores may post additional privacy details specific to that store or an event.
This Privacy Statement does not apply to:
Certain US subsidiaries, affiliates and product lines, which are subject to their own privacy statements and policies.
Credit-related products which are covered by the issuing banks’ privacy notices that appear on the credit applications or that you receive in connection with your credit accounts
Third-party websites that are linked to or accessible from Caliber websites or that are operated by unaffiliated parties, even though the website may contain references to Caliber.
Caliber employment-related records (other than job applicant information submitted through the Career Portal)
Information We Collect
We collect information that identifies you or that is associated with you in a number of ways, including information you provide to us, information we automatically collect and information we obtain from third parties.
Information You Provide
You may choose to provide us with information. Examples include:
Contact and identification information, such as your name, address, telephone number, email address, driver’s license number or date of birth
Payment information, such as your payment card number and expiration date or gift card information
Demographic information, such as your age, gender, income range and occupation
Login and access credentials, such as your username and password for Caliber accounts
Information about your Caliber reservations
Information you provide in a survey, contest, promotion or sweepstakes
Content you submit, such as photographs, product reviews and details about your reservations
Location information, when you choose to allow the use of your device’s location
Information you submit in connection with a job application, including the types of information described above, plus other examples such as employment status; employment history; education information; references; résumé; immigration status and ability to work legally in the US; personal or family employment affiliation with Caliber; criminal record; and — on a voluntary basis, for our Equal Employment Opportunity compliance purposes for jobs located in the US — gender, race and ethnic background
Information We Collect by Automated Means Online
When you use our websites or applications (“online services”), Caliber and our partners may collect certain information by automated means, using cookies and other technologies. This information may be used to provide a better-tailored shopping experience and for market research, data analytics and system administration purposes. For instance, we may use this information to determine whether you have visited us before or are new to our website, to store your preferences and settings, and for compliance with our legal obligations, policies and procedures. We also may use this information to target custom content and ads to you on this and other websites, including as described in the Interest-Based Advertising section below.
Our online services may use HTTP cookies, HTML5 cookies, Flash cookies and other types of local storage (such as browser-based or plugin-based local storage). Cookies are small text files that websites send to your computer or other internet-connected device to uniquely identify your browser or to store information or settings. Your browser may provide the ability to be notified when you receive certain types of cookies and how to restrict or disable certain cookies.
These settings generally do not work for Flash cookies, but you may be able to delete your Flash cookies or adjust your Flash cookie settings by visiting the Adobe Flash Website Storage Settings Panel and Global Storage Settings Panel. Please note, however, that if you disable cookies, you may not be able to use all of the features and functions of our online services.
Our online services generally use web server logs to record information about your use of the services, such as your device type, operating system type, browser type, domain, system settings and IP address, as well as the language your system uses and the country and time zone where your device is located. These logs also may record information such as the address of the webpage that referred you to our website and other information about your interaction with our websites, such as which pages you visit. This is a common practice that supports the operation of our online services.
Our webpages, emails and electronic newsletters may contain tags known as “web beacons” or “single-pixel gifs,” which are small electronic images used to help deliver cookies on our sites, count visitors to our webpages, determine whether emails are opened and deliver co-branded services. We may also work with other companies by sharing information about the use of our beacons or to place web beacons on their sites or in their advertisements to let us develop statistics on how often clicking on an advertisement or product on our sites results in a purchase or other action on other sites. Our webpages may also contain web beacons from third parties, which help us compile aggregated statistics regarding the effectiveness of our promotional campaigns or other website operations. These web beacons may allow the third parties to set or read a cookie on your computer.
We may also use third-party web analytics services, such as those of Google Analytics, in our online services. These service providers help us analyze how users use our online services. Information collected as a part of Google Analytics (including your IP address) is automatically sent to Google, and Google may place cookies to help with the analysis. To learn more about Google Analytics and download an opt-out browser add-on, please click here.
If you choose to install our mobile applications, we may collect certain information about your precise location, including your location when you are within our vehicles. You can control and change the mobile applications’ use of your location through your device’s operating system controls.
If you choose to connect your mobile device to the free in-vehicle Wi-Fi, we may collect information about your device, such as the type of device, its operating system, browser type and applications that use the Wi-Fi connection. We may also collect information about how the Wi-Fi is used, including how long a device is connected and the nature of the use (for instance, whether the device is browsing the internet or using an app). We may also collect aggregate URL data and may block access to certain URLs.
Information We Collect by Automated Means Offline
When you call our customer service centers or other phone support lines, we may record audio of the conversations for quality control, training, security and analytics purposes.
We use video monitoring and recording in Caliber vehicles and offices to enhance security; protect against theft and other crimes; monitor in-route traffic patterns, customer counts and interests; and perform similar analytics.
Information We Collect From Other Sources
We may obtain certain information about you from other businesses, such as updated addresses, phone numbers, consumer profiles and location data we obtain from vendors who maintain such data. We may also obtain information about you from individuals, such as through “Refer a Friend” programs or if someone purchases a product and asks that it be delivered to you. We may also obtain information from public sources, such as information you submit in a public forum (for example, a customer review).
We may also obtain information about you from Caliber affiliates.
How We Use Information
We use your personal information to provide products and services to you, communicate with you, and support our business functions, such as fraud prevention, marketing and data analytics.
Below are some examples of how we use your personal information:
Provide and deliver services and fulfill your reservations
Process, record and track your reservations and payments
Communicate with you through various channels
Evaluate and respond to your requests, inquiries and applications
Create and manage your account registrations, such as your Concierge account
Conduct and administer contests, surveys and sweepstakes
Customize your experiences in our stores and online, including customized advertisements and offers
Publish public reviews as submitted by you and other customers
Provide you with in-vehicle navigation and mapping services and help you find locations near you
With respect to information we collect through our Careers website, evaluate your application for employment and contact you regarding possible employment
Operate, evaluate and improve our business, products and services (including developing new products and services; managing our communications; performing market research and data analytics; determining and managing the effectiveness of our advertising and marketing; analyzing our products, services, websites and applications; administering our websites and applications; and performing accounting, auditing, billing, reconciliation and collection activities)
Protect against and prevent fraud and unauthorized transactions; investigate and manage claims, risk exposure and quality; and generally improve and provide security
Comply with and enforce applicable legal requirements, industry standards, and our policies and terms, such as our Terms and Conditions of Use
How We Share Information
We do not sell, trade or otherwise transfer personally identifiable information to unaffiliated third parties (companies outside the Caliber family) without your consent, except for conducting business with service providers and business partners, complying with legal requirements, and transferring of our business.
Service Providers and Business Partners
We may disclose your personal information to companies that provide services to us or that help us market our products and services. These companies may need access to information about you in order to perform their functions. These companies are generally not authorized to use the information we disclose to them for any other purpose.
In limited cases, we may disclose information about you to a third party who may also use the information for their own specific purpose. For instance, we may provide information on your behalf to a supplier in connection with warranty or product safety issues, or with a business partner who is jointly providing a product or service to you or who is running a jointly branded promotion or a rebate program with us.
Legal, Enforcement, Security and Investigation
We may disclose information about you (1) if we believe we are required to do so by law, regulation or legal process, such as a court order or subpoena; (2) as we deem appropriate or necessary in response to requests by government agencies, such as law enforcement authorities or tax authorities; (3) when we believe disclosure is appropriate or necessary to protect the rights, property or safety of Caliber, our customers or others, including to prevent physical, financial or other harm, injury or loss, or to collect debt you owe; or (4) in connection with an investigation of suspected or actual unlawful activity.
Sale or Transfer of Business or Assets
We reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including, without limitation, in the event of a reorganization, dissolution or liquidation).
Aggregate or De-Identified Data
We may share or make public aggregate or de-identified data derived from personally identifiable information. Such information, however, will not identify you or any other individual.
How We Protect Information
We maintain administrative, technical and physical safeguards designed and intended to protect personal information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. Despite these safeguards, due to inherent uncertainty in the use of the internet and information systems and the potential for unlawful attacks by third parties, we cannot guarantee that the use of our systems, websites or applications will be completely safe or secure.
Information we collect and use may be transferred, stored and accessed globally to support our operations. We retain information for as long as it is needed or useful to provide and improve our products and services, comply with our legal obligations, resolve disputes, and enforce our agreements.
Your Information Choices
Where applicable, you may manage and amend your preferences regarding how we communicate with you as outlined in more detail below. We strive to comply with all reasonable requests, but there may be a short delay in the processing of such requests.
You may access the profile page of certain accounts that you maintain on our websites (such as Concierge) to modify certain personal information associated with your profile and manage certain communications preferences.
To stop receiving marketing emails, you may:
Click on the “Unsubscribe” link in any marketing email you receive from us and update your preferences on the resulting webpage
Update your email subscription choices within certain Caliber authenticated accounts (such as Concierge)
Contact us as described in the How to Contact Us section below
Email with the phrase “REMOVE FROM NEWSLETTER LIST” in the subject line
Please note that we may continue to send transactional emails, which contain information about a prior purchase or an ongoing service, even if you opt out of marketing emails or newsletters.
We may send text messages with your proper consent. To stop receiving marketing text messages from Caliber, please reply STOP to the marketing text message you received from Caliber. Please note this preference will only apply to the phone number in receipt of the text.
To opt out from Caliber push notifications, please adjust the permissions in your mobile device. This opt does not apply to in-app notifications.
Geolocation and In-Vehicle Location
To stop only the collection of precise location information in connection with your use of our mobile applications, use your device’s settings to deactivate our mobile applications’ access to the device’s location services.
Uninstall Caliber Applications
You may uninstall the Caliber application by following your standard uninstallation process in your mobile device.
Interest-Based and Other Targeted Advertising
You can opt out of receiving online, interest-based and other targeted advertising from the Digital Advertising Alliance (DAA) program's Consumer Choice page here. The opt-out is associated with the browser that you use to set those preferences, not with you as an individual. Please note the opt-outs do not apply to electronic mail, postal mail or pop-ups that may carry Caliber advertisements.
To stop the collection of information via in-vehicle Wi-Fi, disconnect from the in-vehicle Wi-Fi network.
Website Analytics Services
We use certain analytics services such as Google Analytics to gather information about our site visits or mobile app usage. To learn more about Google Analytics, including opting out of Google Analytics, click here.
Other Important Considerations
Do Not Track
We do not process or respond to “Do Not Track” signals from your browser or other mechanisms that enable consumer choice regarding the collection of personal information about one’s online activities over time and across third-party websites or online services. (To understand your choices, see above.)
Interest-Based Advertising and Other Targeted Advertising
We collect data about your activities on our websites and applications for use in providing advertising tailored to your individual interests, and we may share information about activities on our websites with advertising networks administered by third parties. These ad networks track your online activities over time and across websites by collecting information through automated means, and they use this information to show you advertisements that are tailored to your individual interests. The information they collect includes information about your visits to our websites, such as the pages you have viewed. This collection and ad targeting take place both on our websites and on third-party websites that participate in the ad network, such as sites that feature advertisements delivered by the ad network. As a result, you may see certain ads on other websites based on prior activities on our websites and vice versa. We may also combine information about your online activities with your activity in a Caliber store using our mobile applications.
We may also utilize third-party services that may allow us to associate your prior Caliber online or transaction data, operating system, user-agent string, IP address, internet browser, installed fonts and similar information with an anonymous ID, which can then be used to target Caliber advertising to you on other websites and online platforms. These services may use anonymous IDs that do not contain any personal information or otherwise identify you.
To provide you with a consistent experience, we may also associate various devices you utilize (e.g., smartphones, tablets and desktop computers) by using information we collect about you. We may combine information we collect from your devices with other information we have about you, such as your Caliber account information; your interaction with our sites, apps and services; and your transaction history.
The DAA has created guidance for online advertisers and provided a mechanism for such advertisers to comply with users’ choices regarding interest-based ads. To learn more about ad networks, including how to opt out of interest-based ads, click here.
Social Media Widgets
Our online services may include social media features (for example, a Facebook “Like” button). These features are connected to third parties and may allow such third parties to collect certain information, such as your IP address and which pages you visit on our websites. These social media features are not operated by Caliber. Your interactions with these features are governed by the privacy policies of the company providing the features.
Links to Other Websites
Our websites may link to other websites for your convenience and information. For instance, they may link to websites of product suppliers, manufacturers and service providers. These websites may be operated by companies not affiliated with us. Linked websites, including those operated by Caliber, may have their own privacy notices, which we strongly suggest you review if you visit them. We are not responsible for the content or privacy practices of any website that we do not control and that does not point to this Privacy Statement. Your interactions with these websites are governed by the privacy policies of the company operating the websites.
We do not knowingly collect personally identifiable information from children under the age of 13. If a child under the age of 13 has provided us with personally identifiable information, we ask that a parent or guardian contact us so that the information can be deleted.
This Privacy Statement may be updated periodically and without prior notice to you to reflect changes in our information practices or relevant laws. We will post a notice on caliber.care and other websites that point to this Privacy Statement to notify you of any substantive changes to the way we collect and use information. We will indicate at the top of the Privacy Statement when it was last updated.
How to Contact Us
If you have questions or comments about this Privacy Statement, or if you would like us to update information we have about you or your preferences, please contact us as indicated below.
113 Seaboard Ln
Suite C 270
Franklin, TN 37067